Monday

Trimble's of Corchaug: Inspired by the Idea Garden


Our NY-centric staycation left us on the North Fork after the visiting the wineries, and any Long Islander knows that if you head out East without going to a farm for fresh produce, you've wasted a trip. As we were driving back to my friend's place, heading west on Rt. 25, I had one of those "WE NEED BERRIES" moments and immediately saw Trimble's which looked like a farmstand so we made a sharp turn into the small parking lot.

Turns out it wasn't a farmstand but a nursery. (The abundance of flowers should have tipped us off...) But I immediately forgot about my hankering for local strawberries since it was such a great spot. We had so much fun walking through it.

Next to the greenhouse and nursery, they have an "Idea Garden" with winding pathways and random accoutrements that you wouldn't normally associate with a garden: Bowling balls as decor, really??? But it achieved it's intention--it gave me the "idea" for a blog post and some inspiration for photos. Here are some photos from the Idea Garden and the nursery. I'll spare you the silly shots I took of Rob ;) No people pictures here...that's what Facebook is for!

What a lovely detour!

Saturday

Long Island Wine Country Photos




During our staycation, we headed out East to see friends and spent a lovely afternoon on the North Fork at a few vineyards: Martha Clara, Raphael and Pindar. The Long Island wine was excellent but the location and the weather were the true highlights. I love being reminded how lucky I am to live in New York.







Monday

Fire Island: Punny Beach Houses

We spent 4th of July weekend on Fire Island, the small island off the southern coast of Long Island's Suffolk County that bans cars, encourages daytime drinking, has a thriving deer and conifer population, and lets you bounce between the Atlantic Ocean and the Great South Bay with just a 3 minute walk.

Most of the beach houses are quaint bungalows and even the ridiculously huge homes are fairly understated. The houses are named just like most of the boats docked on the shore, and I came across a bunch of "punny" names. I took these pics because my fiance LOVES puns, and thought I'd share them here as well. These are from the towns of Ocean Bay Park and Ocean Beach:



Get it??? Dew Drop Inn??? SEA'S the day? Golden Daze...cause its sunny and you spend your days in a daze!...wink wink ;) ;)

Sunday

Layered Marketing Works on Me


These earrings by Amrita Singh are almost definitely going to be my wedding day earrings, and it was fate that brought us together.

I went to the New York Post's NYC Start-Up event last week for work, and sitting on a panel discussion about successful entrepreneurship along with my company's co-founder was Kevin P. Ryan, the former CEO of DoubleClick. While he was regaling stories of selling that company for $1.1 billion only to have it be sold to Google for $3 billion a few years later, someone asked him what he was up to now. He is involved in many start-ups but mentioned that one of the companies he focuses on is the exclusive shopping site, Gilt Groupe.

My ears perked up right away! Gilt.com is a members only shopping site that offers exclusive sales on designer clothing and accessories for very short periods of time. There are a bunch of sites like this that have cropped up over the past few years, but I consider Gilt and Ideeli to be the only major players.

During the panel, while I was tweeting entrepreneurial advice for Vault and the panelists were discussing the challenges of choosing a business name and finding URLs that haven't been taken yet, I kept thinking about how genius Gilt is, and how even their name is the perfect concept for their site: "Gilt" and "Guilt" are homonyms, just like how shopping for luxury goods is a guilty pleasure. And the notion of exclusivity and "members-only" even though there isn't a fee associated with membership makes you feel like you've discovered something no one else has. And when you get their daily emails about the sales starting and ending THAT DAY, it triggers the heart rate increase that only impulse shopping can.

Now, up until this point I never bought anything from the site (I came THIS CLOSE to buying fantastic Louboutins but I hesitated and they sold out), but I get their emails everyday about their 12pm sales and sometimes take a peak while I'm eating lunch. After the panel discussion ended and the food was served, I checked my Gmail on my phone and the first message was from Gilt Groupe, announcing their sale.

I'd been thinking a lot about wedding earrings and have been hunting down big chandelier earrings in the Etsy wedding section but couldn't find the right Art Deco vibe, so when I saw a jewelry designer in my Gilt promo email, I had to check out the Amrita Singh sale just in case. And, I found her Alexandra earrings!!! I was psyched, and bought them right away. (Hopefully credit card transactions via the iPhone are still secure.)

Now, I know Kevin P. Ryan didn't speak at the event because he wanted to sell more $80 earrings, but he had me thinking about Gilt at the exact moment that they were emailing me their daily promo. Maybe I would've just deleted the message if the day was different and I'm so glad that the double dose of marketing hit me when it did because these earrings are exactly what I've been looking for.

And to further plug the site, I placed the order at around 12:30pm on Wednesday and received the package on Friday morning.

Perfect coincidences like this make me happy :)

Thursday

Wedding Attire - Funny Text Msg

I've been avoiding lots of Rob and Missa wedding talk on ye olde blog but think this exchange via text message is too subtely funny not to share.

We've been discussing what the groomsmen should wear now that my bridesmaids' attire is all figured out, and I've been taking the approach of "it's your decision, honey", but last night when it came up, my fiance suggested we let the guys wear whatever they want and that just can be dangerous...

So this morning an idea hit me:

My text: "Had a vision for our wedding. You in light gray, the boys in black, and my girls in dark gray".

His response: "Grayt"

I chuckled to myself on Spring Street.
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